Beyond higher education, Julie has successfully managed searches in healthcare, museums, and health and human services organizations. University marketers have access to data to lead highly targeted campaigns to reach current students and help them stay at your institution. She has ten years of experience in higher education that spans big and small institutions, with prior experience in healthcare marketing and brand development. Prior to Interlochen, Laidlaw served as the Chief Marketing Officer at the University of North Carolina School of the Arts (UNCSA), where she oversaw marketing, communications, public relations and brand management. Registration closes on January 17. in African American Studies and an Ed. Nov 12, 2023 - Nov 15, 2023 Attending . Rebecca Shineman is the Executive Director of Marketing at York College of Pennsylvania. He brings that passion to the table as he helps CEOs, college presidents and deans strategically innovate to solve their toughest challenges and adapt to meet the needs of their evolving student population. No, not Halloween, well it is, but even more importantit's time for the American Marketing Association's (AMA) Higher Education Symposium in Las Vegas, Nevada. Previously, she was a Strategy and Insights Manager where she led research efforts to drive cutting edge insights and thought leadership to help 100+ clients identify their strongest growth opportunities. Under his leadership, Siena has achieved stable enrollment in the face of declining demographics and an increasingly competitive marketplace. Rob is the former Director of Digital Strategy at Michigan State where he worked in the Central Marketing and Communications office. Ranked as one of the Top Ten Most Innovative Schools in America by US News and World Report for four consecutive years, Ethan leads the system in the persistent pursuit of the next giant leap by passionately positioning, promoting and protecting the Purdue brand and portfolio worldwide. Bringing Teams Together: Working Collaboratively to Optimize Your Marketing Efforts and Crush Your Enrollment Goals (Presented by Net Natives). 13 - 2023 AMA Symposium for the Marketing of Higher Education 14 - UPCEA MEMS23 1 - Cascade CMS User Conference Hannon Hill's Cascade CMS User Conference is an annual gathering of customers, partners, and staff dedicated to sharing what's new and what's possible with Cascade CMS. What they have in common are the audiences they seek to impact or influence on behalf of a brand. We know the value of connecting in person, and were committed to making it a safe environment for all attendees. Designed to be performed without need for workout clothes or gear, these guided exercises help reduce stress and anxiety, hone your ability to focus, increase productivity and build resilience. A University of Utah journalism major, Andy wrote and edited for the Daily Utah Chronicle throughout school, after which he was hired by the Universitys Marketing and Communication department. Crushing your institutions enrollment goals. You can also find him on his YouTube channel, ManifestED, where he and his team interview the movers and shakers of the education ecosystem. She currently leads the business strategy and partnership efforts at The Diversity Movement, which she joined in August of 2020. To do digital marketing right, we need a new way. Students who engage in virtual campus tours built by YouVisit are nearly twice as likely to enroll as those who don't. Our data shows that schools that use virtual campus tours obtain yield-rate increases by as much as 28 percent. The framework helps to analyze: The #1 marketing opportunity in higher education today is a 360 degree brand experience. Ashley Schroeder is the Assistant Director of Social and Digital Media at Colorado State University. The result? If you want more, you must become more. In her role at Glacier, Jamie works directly with over 40 higher ed institutions annually, running a multitude of campaigns with goals ranging from increased enrollments to brand lift. 6 Must-Attend Higher-Ed Marketing Conferences in 2023 She have over 15+ years of experience in digital marketing, and has been at TikTok since 2020. With 20+ years of strategic marketing experience and 10+ years of people management experience on both the agency and client-side, shes had the privilege of partnering with outstanding organizations such as St. Edwards University, Texas A&M, Dell, HP, Verizon, Michelin, Toyota, Pennzoil, Genentech, the US Air Force and more. Laura graduated from Western Michigan University with a bachelors degree in public relations and journalism, and a masters degree in public administration. His book Christians in the American Empire: Faith and Citizenship in the New World Order was released by Oxford University Press in 2008. Her work has won numerous awards and has been presented at High Ed Web, American Marketing Associations Symposium for the Marketing of Higher Education and other conferences. Under her leadership, Loyola successfully completed a turnaround after the most challenging period in its financial history, improving its bond rating and repositioning university finances through careful budgeting, increased retention, continued enrollment growth, and expansion of online, graduate, and professional programs. When he is not convincing students to apply to the University of Iowa, he enjoys spending time with his wife and 5-year-old son. Gene began his career in digital marketing at the dawn of the internet, and his fascination with the experiments and puzzles of the early web bloomed into an obsession with digital media. National Harbor, MD 20745 Allison was selected for the Albany Business Review 40 Under 40 and Siena Colleges Excellence in Administration award in 2020. In her role as senior vice president of enrollment consulting, she advises our clients on best practices in enrollment management strategy including campus visits and events, marketing, and operational structures. Prior to entering the world of higher education, Jennifer spent nearly 20 years working for technology companies, managing US and global sites created for prospects, customers, partners and employees. Along with copywriting and developing creative campaign concepts, Brian crafts marketing positioning briefs that articulate what makes RIT rare, relevant, and recognizable, in areas such as New Economy Majors and Games. She joined Wheaton College in 2014 as the alumni communications coordinator and later transitioned to social media manager where she crafted and executed the social media strategy across all platforms. At the same time, higher-ed marketers find themselves responsible for managing more content channels and more communications than ever before. Alex Mowrey is currently Content Strategist for the University of Pittsburghs main social media channels in the Office of University Communications and Marketing. The American Marketing Association is free to establish further limitations leading up to the 2022 AMA Symposium for the Marketing of Higher Education. As the Industry Director of Education at Google, John is a trusted partner and adviser to top education institutions and leaders to transform their digital footprint. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox. Jenny graduated from the Reynolds School of Journalism at the University of Nevada and has a Masters degree in Organizational Leadership from Gonzaga University, where her studies focused on the intersection of Servant Leadership and the marketing profession. Previously, Alex spent seven years overseeing strategic content and media for University Admissions, including growing and leading its successful social media ambassador program. She is currently the Presidential Advisor on Gender Equity and the deputy-head of the School of Education at BGU. Reeses University included a robust website, TV ads, brand anthem videos, social media presence, inspired mascot (the Fighting Cuppies) and more. DesRoches is a member of the Academy of Distinguished Alumni in Civil Engineering at Berkeley and was recently named an honorary alumnus of Georgia Tech. The perspectives of these presidents are shaped by the historic firsts each represents. Find out the good, the bad and the lessons learned along the way for this emerging organizational structure. Previously serving as Associate Provost at Lincoln University, PA, she led Admissions, Financial Aid, Veterans and Registrar, implementing strategies to increase and sustain enrollment from 2015-2021. By embedding student voice into their content strategy. Students, faculty, staff, donors they all expect the institutions they support to have values that align with whats important to them. Before Maryland, Cynthia led marketing efforts for 12 NBCUniversal Telemundo affiliates with ZGS Communications. In her spare time, she can be found making her way through stories (podcasts, books, shows, movies) and Atlantas ample food scene. 21 Higher Ed Conferences You Should Attend in 2023 But the good news? Alexandra resides in Manhattan with her husband and rescue pup. Claudia resides in Silver Spring, Maryland with her husband and two young sons. You'll find our thought leaders at conferences and events all over the country, sharing our expertise, our findings, our innovations, our perspectives on what's coming next. In his corporate keynote programs and workshops, Alan shares real-world lessons, illustrated by powerful stories, so that every audience can immediately put new ideas into action. Shelley is active in the community as a board of visitors member for The University of North Carolina at Chapel Hill, advisory board member for the Alexander YMCA, and DEI advisory group member for the American Marketing Association, member of Jack and Jill of America, and Alpha Kappa Alpha Sorority, Inc. Anice Rodrigues Barbosa graduated from the University of Rhode Islands Harrington School of Communication and Media with dual degrees in public relations and communication studies. We will hear from 3 speakers on the following topics: Applying Awareness-Based Marketing to Your College Recruitment Strategy (Presented by Epicosity), Modern student recruitment strategies require personalization in order to engage with target audiences. Shes passionate about audience-focused storytelling and promoting diversity, inclusion, and equity within content strategy. 5 Avenue Secretan, Paris, Paris. Using the recently launched interlochen.org as our chief example, presenters Voltaire Santos Miran and Katharine Laidlaw will discuss: With colleges and universities working harder than ever to recruit students, retention has become an increasingly important part of your marketing strategy.

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