5:00 She said ugh thats so annoying. They added a year to it. Right. I think this is going to be it could be one of those pivotal moves we start seeing in regards to the market and how things, 1:00:00 What really struck me the most about this is is a few days after this happened. There have been some explosions and fires at the new smaller craft distilleries, but they few compared to the number of these small distilleries being built. The Untold Truth Of Heaven Hill - Mashed He said, What do you think, I figured is any business I give them better than none. Check us out on breaking bourbon, calm and social media at breaking bourbon. I think thats a good Brian. Well, like that. You know, its only available in Kentucky enjoy it, you know, that kind of a thing. 999 or whatever so you know, who gives a shit about these Barkin few that now that could turn on them really quickly if things start to get a little bit tighter and they need, you know the enthusiast market again, but I still think were a little ways out on that happening. 35:00 Should this be considered normal? Sublime pork heaven - Review of Haxnbauer, Munich, Germany - Tripadvisor 57:20 A fire that broke out on Nov. 7, 1996, changed everything. Anyone any favor? Not from you know, my perspective as a consumer, but from a business standpoint, it was the best move they can make. So itll be interesting. 53:00 I totally agree with you. Yes, they were in those single barrel pics, but but selling them at 94 proof. Ground was, you all did a new roof pic recently that went through seal box yet a pretty funny yet a pretty funny sticker behind it. 1:02:24 How do we do that we want to build a brand and have this really always on shelves, we dont want it to be well, or 12. They changed it. As one of the worst distillery fires on record, it prevented 2% of the world's whiskey from being produced overnight. And the first episode will premiere on July 16. I know Im giving my friends just the right amount of my special bourbon. In 2018 when Heaven Hill announced that it would be discontinued, bourbon lovers were sad to hear the news. Yeah, they should have just been like, Hey guys, given the market, we have a great product. And its just, you know, stuff like this just shows you that theres still some trajectory and a lot of growth, which is good for all of us, even consumers. And then I think the other thing we need to think about is, is reliability. So lets go ahead and lets lets kind of finish this one on a on a fun little touchy subject too, because why not? Theres a lot of good comments in there and talking about, you know, wild turkey and talking about heaven Hill and kind of everybody that that has everybody has a. Plus you get to meet the master distillers and brand ambassadors youve heard on the show, but the kicker is bourbon pursuit. More such units (and even stronger demons) will continue to spawn here if the AC remains high enough. And so the last kind of thing I want to hit on with this as its kind of running out this topic here is we have noticed inside of the press release this is this is almost like unheard of to be able to have a bourbon thats being launched, coming from a prestigious distillery inside of Kentucky and it says its available in eight states and you start looking down and you start looking and theres one or theres theres one abbreviation you dont see. So I as a consumer, Im sad about it as looking at it from heaven hills perspective, its a no brainer to Nicks point I totally agree this is so much better than if they had done the exact same product exact same bottle exact same label, cheap plastic white screw top and increase the price to $40 that they couldnt do that they had to do some premium make some premium changes to it. warehouses are grandfathered. Now its great discussion. Only one minor clarification. So I agree, I think that was a smart move exactly how they went about doing it and why I think thats kind of the next question that youre asking Kenny is, you know, what is this product? And now before I realized that one of the things that Kurt had asked, should I bought those, and were at least $60 I would have said yes, I probably would have bought them at 60 Yeah, I mean, I feel like thats, you know, you got to look at it like, even at $60 that bottles probably better than the majority of stuff that is out there right now. Yeah, I mean, its you cant you cant sell bourbon for 1199. So they said, Okay, lets put it out at a higher price people will still buy in, its still a pretty good deal. Were going to be there in our very own booth as well. How Heaven Hill Bottled-in-Bond Built a Lasting Legacy Because, you know, you took it away and then and then brought it back at at the price thats coming back at you know, you gotta wonder if theres more to it, then just, this is whats going to give them most momentum. 1:08:01 Do they want this available? Where I think maybe over the past 567 years, you can get back to a point where thats to say it wasnt happening at all, but it was much less frequent. All right, I know we can we can talk about retail and pricing and secondary and all this kind of stuff for I think probably for another Roundtable, maybe another hour, who knows, we might stick around afterwards and talk about it some more. Heaven hills six year bottle and bond and I take it back home with me its some of the best bourbon at $12 a you know 750 ml that you can get on the shelves. bad ones. Plot. I wrote something about this. So youll see that the man behind the man I think a little bit more here this year. Now always great to be here. In this was the Jim Beam warehouse fire. Like, do you think the the idea with this was to try and compete with other brands in the market like the Woodford and the knob creaks that are around that $40 price range? Were very excited to launch whiskey quickie. This Beloved, Discontinued Bourbon Is Back, But Heaven Hill Whiskey Its in some cases its not really not really there yet. 1:12:19 So on july fourth, the Woodford County Fire Department waited to extinguish the fire for a few days because as they said, there is less environmental, 1:00 And you should be able to trust a store more. Alright, so Im up. And then it looks a lot more I think what would be iconic or symbolic of where their branding and. And I had an article published in a Law Journal from University of Kentucky and I for the bourbon history and to make a point about how much bourbon enthusiast dive deep into these issues, quoted some of his articles from bourbon and banter. They just jokes about everything. And Im sure many of you are like myself wanna bourbon warehouse collapses or when 45,000 barrels of bourbon go up in flames from a lightning strike at a gym be warehouse. And I think were going to hit the glory period in about five years where we have tons of great Bourbons a great values and but, uh, no, its just cool to see and, and I just hope they invited me on their next press com or not press conference, but on their their next conference table board meeting where I can give them a little advice, but uh, anyway, but thanks for everyone to listen in tonight. I totally understand why theyre doing it. Do you think this product competes with the Woodford and Knob Creek price point? Nick. And I think I think a great value. Heaven Hill Bottled-in-Bond 7-Year Bourbon: What You Should Know - Men So youve got a youve got a $12 bottle and youve got just over $7 of that goes to some way shape or form to Texas. So Nicole, can I ask you a question? More than 150 firefighters battled flames that reached 20 . But I dont blame them. So thats the questions you always have to, you know, kind of look at and its only it comes down to just how much you like it, how good it tastes, but it also comes down to. 18:00 You get whiskey fungus all over the place. 1:16:21 And thats, I mean, thats could be what this turns into if the insurance companies wont insure the distilleries if they let people in, I mean, thats whos going to drive it. You know, with a bigger price tag, we feel like this is what its worth. Newer Post Molly Wellmann's Cincinnati Punch Older Post Amateur Hour: H2-Whoa! 1:17:43 Well, yeah, its its close to that. 0:23 And now since they did discontinue a beloved $12 six year product and they havent Hill is now I dont want to say relaunching they are launching almost a similar product. Ethanol meets the slightest bit of moisture. 59:09 Heaven Hill Distillery was the site of one of the biggest disasters in modern bourbon history: In 1996, seven warehouses and the distillery itself burned, igniting a tornado of fire. Yeah. 12:09 like go to bye bye present with your kid at Target and be like, okay, Ill go hide in the closet some Christmas. And that cleanup is going to be in response to a mass amount of bourbon that has entered the Ohio River after traveling more than 20 miles down the Kentucky River. Its hotter than hell, the humidity. And now youve really seen I think, two directions. 14:41 Thats thats anything you know, that very serious issues happen and somehow it becomes like, a funny picture with some words on it. Blake kind of talk about your side. I mean, I just want to go on these border meetings and be like, Are you serious? 1:06:00 round tables. 14 Share 12K views 6 years ago In 1996, fire quickly spread to several warehouses at the Heaven Hill Distillery in Bardstown. I stupid? And then I think what happened was you started seeing more people clear the shelves because it kind of became obvious that maybe this wasnt going to go on forever, and it was such a good value. You know, thats very interesting, just kind of going back to these brands are realizing they dont need the enthusiast nearly as much as kind of as the initially Yeah, as we hope. 20:00 ANDERSON CLUB Japanese export; bottled in 2005; distilled in 1990 or prior MASH BILL - undisclosed PROOF - 86 AGE - 15 years DISTILLERY - Anderson Club Distilling Company (Heaven Hill) PRICE - $231 (includes shipping) WORTH BUYING? The burning whiskey flowed into the sewer system and threatened to spread into the city. Hey, so how do I get one of those? I remember them talking about Elijah Craig, and saying, well, we could have kept a 12 year on and just raise the price. there and then. Thats k. 57:00 Yeah, exactly. Now, Ryan and I have a kind of a good inkling of why this might be. The biggest population but, you know, I mean, theyre just crushing Kentucky and far as you know, consuming power and booze. Its been built forever. Steam power replaced the wood fire for distilling, but boiler technology was still in its infancy. Youve probably heard of finishing beer using whiskey barrels, but a Michigan distillery is doing the opposite. Heaven Hill to revive its whiskey production in its hometown - Yahoo News get the new consumers, which I understand, you know, its totally cool. Hi, this is Joe Beatrice from barrell craft spirits. just greedy of me, selfishly, because I am a consumer, and I proprietor and creator of product that I want to bring the best possible product to my consumers at the best cost. Didnt you just do one of those round tables and Im like that was last month. You can find me on Twitter Instagram now finally and and Facebook at sipping corn and online at sipping corn calm or bourbon justice calm and again. You go we give away posters that shit now. And I know retailers get hit with like a split case charge and in some cases where theyre paying an extra three bucks a bottle or something. Holmes in 2007 when University of Toronto my colleges James Scott published an academic paper about the fungus, it pinned it on the whiskey industry. Thats what you do. But you know, it seems like okay, I could spend 500 grand on a warehouse to get sprinkler or whatever you know, correctly to help. So, I mean, its a procession changing and all this, you know, Brian or Nick, where do you think is the procession changing over time that you know, if we run the clocks. 43:28 You know, like discovering your phones in a way, right? So he actually did pretty well with that. 59:52 But you know. Its kind of a curious point of mine is, where does that come from? Whats Trending one day is going to become pretty stale soon. This is the official music video for Autumn Hill's newest single "Fire". seminar and the Katie a was had a presenter there. Yeah, you gotta wonder what the. Brush fire near Heaven Hill bourbon rickhouse likely sparked by - WLKY So before we start diving into kind of like the business side how do we compare this other things in the market but look at Im going to kind of pose it to you all and Ryan Ill Ill kind of ask you first. 25:42 I couldnt even sell it for $90 a bottle and make money so its, I totally get it. a two-mile long stretch of the creek that supplied process water to the distillery was set ablaze for a brief time." [9] Its my point that most of these distilleries just dont care about consumers. hes a hes a friend of the show he was on talking about four roses and barrel pics and stuff like that. No, no, no. So do you all see themselves as kind of like cannibalizing and like making themselves like, like, theyre, theyre fighting against themselves in the market with their own products? This podcast, its always been about education and our focus is how do we bring the biggest personalities behind bourbon to the forefront and get, 4:00 15:33 There you go. The following are responses from distillation expert, Mr. Shane Baker, Co-Founder and CEO of . I mean, there were five I dont know about the collapses, but there were definitely fires. And well see you next time. 1:07:00 Only 41 barrels of pre-fire Bourbon were included in this bottling, and when all barrels were mingled, the . 59:00 Its this is what youre paying, you know, type of thing. I think it would be so awesome if they did that. Yeah, Im excited. And its kind of funny its like I think about it now thinking back I was like yeah well maybe maybe when is that that boundary or that you know whenever Can you say something about it and and I guess in this light you look at it you say well at this point it is a financial loss there was nobody that was hurt there were people that put their lives on the line but it wasnt to the point where you know its its not like any of us had like a barrel in there that was like our thing and were like running in there to go save it right it was it was just like it was a contained fire. yeah, 90% of market that probably didnt even know that it was like Kentucky, only six year product. Heaven Hill phased out their 6 Year Bottled in Bond product that was a true bargain brand to many bourbon consumers and launched a very similar product with a 3X price increase. And theres another store just outside of Lawrenceburg that charges jacked up prices. It is their seven year heaven Hill, bottle and bond. Was this the right move by Heaven hill? 42:18 Now granted Kentucky is there but Kentucky is also a large state Kentucky isnt the size of Houston right like Houstons a pretty big populace actually its a much bigger populace than Kentucky is a state right? Boiler explosions became a big fire threat during production. I do think that it is a good sign that in all of the fires of the past 25 years, there has only been one death in Kentucky due to a distillery fire and that was an artisan distillery Silver Springs, when the still exploded. So its not something I could regularly get. Brian was sipping corn Si, p p n c o r n. You can find me mostly on Twitter a little bit on Instagram and Facebook. Havent got it. Ill make sure I put it in. Fire Dragon Lounge: OK for the Area - See 112 traveler reviews, 27 candid photos, and great deals for Munich, Germany, at Tripadvisor. Is It Time To Remove the Kentucky Ad Valorem tax? I got one. And and kind of coming back, you know, you think like thats the narrative that it was Kentucky only and were going to start in Kentucky. Picture source: totalwine.com But now were kind of like a like, you know you gotta will it its got Pappy its value undervalued got beats it has no value like you should be charging secondary market prices like what do you think? thats where the market drove it in. Yeah, its like there then you got these like Houston and LA and New York that are, you know, just even bigger. 9:00 Its going to happen. Yes, of course, I think wed all want to see that. com. And I was like, well wait a minute. 23:17 I was just not sure what it was going to be exactly. But its its Old Crow. It is a testimony to the improvement of technology and the training of the distillery workers that there are not more frequent occurrences of fires today. http://goo.gl/D55Vj8directed by . So I think were probably looking at it in the context of the big bourbon boom lately, so were all more people are paying attention to it. Having to fight the terrorists and fires that breakout in the high rise. Not being in Kentucky is really, it makes me wonder how they came to that conclusion. And its for the right reasons, though. to kind of get rid of it and relaunch it. Like, well, you got to be the number one Patreon supporter I guess so. Its like, it just kind of makes you realize that, like, how old this stuff is, and like, I dont know, that kind of needs, probably some intervention, maybe to kind of protect them more like not just like, Oh, its been there. The news stations have been talking about the Beam fire and the frequency that they have occurred, but they are nothing new in the history of the industry. sweating a lot. Basically, flipper just doubles, whatever the retailers like and thats. Exactly. So it is really odd that it didnt start in Kentucky. This has generated a lot of talk about such fires. Yeah, I tried to find a quote from the round table and I just couldnt find anything with factual support. And I use the word gouging in there and I and I know and I know at the time its not technically gouging It was a point of the the context of the of the right up just the case for MSRP but this was even three years ago. distillery fires, heaven hill fire, jim beam fire. 1:12:00 How it was a great deep dive, you know, the oxidation effects. Its the same exact thing. There would be a detriment that would be a sad thing to see happen. Are they competing in a high price bracket? Alright, so, so I wont do that. And now beyond just the whiskey, Jim Beam is looking at a $50 million loss. Its all good, you know, so. Its not the end of the world for some people, you know, so if they overpaid for it, theyre happy because they got something they really wanted. Their Dragons milk beer is Americas number one selling bourbon barrel aged out. So I like it. Lightning rods offer some protection to warehouses but it is not a perfect system. Yeah, so these are some of the pics here. Yeah, I was really frustrated five years ago when I would go to a store and I would see it something that you know, wasnt be tech wasnt wasnt a Pappy 23 of the year would be something like Elijah Craig 12 year barrel proof I remember at a store outside of Lebanon, was charging something like $200 for five years ago. So hes trying to put his deck in the ground and hoping with bourbon a choice. Yeah, absolutely. Right? Go Learn more at pursuit travel decanter.com to get yours today. What Bourbon Distillery Catches Fire? Theres a lot of good ones too. The Impact Of Fires On The Bourbon Industry - Ward III Alright. Well, I mean, it could be like, Oh, well, its been in your state for the past. You know, Jim, I want to say thank you again for coming on the show tonight. I mean, lets take a step back and think about it like, is this really like the current state of affairs of what we see? This has generated a lot of talk about such fires. Witnesses reported seeing whiskey barrels explode and rocket across the sky like shooting stars . And this is just down the road of castle and key in the Glens Creek distillery near Milledgeville, Kentucky. 1:19:00 And Id be like, fantastic. 40:00 as we did with the podcast. This is the what are we at 37th round table close. in your blindly buying anything on the shelf and anything with hundred dollar price tag your dumb uncles definitely buy in so, 48:15 Yes, its not like youve done this 200 or something. 52:00 And like, it just shows you like how much potential bourbon still has to go every year. Its in maybe dusty on the shelf for 12 bucks in Kentucky, and then it kind of got discovered. However, you know, its lightning. From My Archive William C. Biles & Co. Cincinnati Price Current 1909 bourbonveachdotcom, Mike And Matt Taste MB Roland Barrel Proof Single Barrel Rye selected by Mudcat Mike, Mike And Matt Taste Starlight Old Rickhouse Double Oaked Rye, Mike And Matt Taste Daniel Weller 1794 Emmer Wheat Recipe Bourbon, Whiskey Of The Month June 2023 Michters 10 Year Old Rye Single Barrel, Mike And Matt Taste Makers Mark 46 Cask Strength, Mike And Matt Taste Old Pepper Bottled-in-Bond Whiskeys, Mike And Matt Taste Jeffersons Ocean Voyage 28, Mike And Matt Taste Liberty Pole Single Barrel Rye, Mike And Matt Taste MB Roland Single Barrel Bourbon, Whiskey Of The Month May 2023 Ben Holladay Soft Red Wheat Bottled-in-Bond. According to a 1996 report from Industrial Fire World, Bardstown Fire Department's First Assistant Fire Chief Anthony Mattingly said, "When the metal siding on Warehouse "I" disintegrated, it sent an 80 foot wall of flames into the airhigh winds pushed much of the fire shooting toward Warehouse "J" low to the ground. Be responsible. You know, other cases you have, you know, somebody like new riff whos killing it, you know, with a four year and you know, bottled in bond, you know, so here you go is a four years a seven year you know, you look pricing, I mean, do you put them on the same platform for Im going to compare this to that, or do you say, Well, no, theres a different comparison here because the distillery size and you know, those kinds of things. And its not like I stockpiled it, thats what I would take to a party and I would leave the bottle there. Its like I keep gaining weight but Ive been actually sweating too much. Or you can head over to YouTube and watch the video version. Subscribe to WLKY on YouTube for more: http://bit.ly/1e5KyMO. Yeah. and this is cant even go into? You know, its its, its irritating as it is what like the way heaven Hill has done this. Nick from breaking bourbon. This is what happens. Theyre done. You can catch whiskey quickie right here on your existing podcast subscription. This has generated a lot of talk about such fires. I think the biggest travesty here is that like you said, youll go by logic Craig for whatever or Henry McKenna whatever Well, theyre going up to so thats just the nature of the progression thats happening here and so its just gonna slowly move on. You heard it from the man that if you need evidence, thats what it is. Yeah, I think thats theres theres a few comments in the chat saying, you know, is this a Rick house problem ovulate like is it is it the age its catching up on these things? Now granted, you could say that he could offer it to other retailers or other customers who were frequently buying but the whole market in general right now is pretty underpriced. Your $65 ticket includes everything all food and beverage on Saturday. Because it does step outside of that boundary. Its really not gouging its its what the market bears. And the Kentuckys division of Fish and Wildlife is already characterizing this bill as a severe fish kill. Dont fool us. Are they competing in a high price bracket? 1:06:19 I love the chat. All right, I think Ive talked enough. Im one of your host Kenny in the bourbon news cycle it moves quick. There is hardly a month in the pre-Prohibition trade magazines that do not mention a fire at a distillery somewhere in the United States.

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