More than 350 million people in China remain unconnected too, so the country still has plenty of potential for continued digital growth. WebWe Are Social. And moreover, now that most people have greater freedom when it comes to choosing retail channels, we can fully expect them to embrace a mix of online and offline shopping. However, these results also reveal a surprise: dogs seem to have captured the web, with Google now delivering 450 million more results for dog than it does for cat. Meanwhile, Indias urban areas are home to 295 million users, with that figure currently growing by roughly 10 percent per year. Alternatively, if youd like a more guided tour of the latest digital trends, you might be interested in our Quarterly Digital Briefings. 1.Social media adoption surges. VA Proposes to End Veteran Homelessness At a worldwide level, data.ai intelligence reveals that YouTube has the greatest number of active users of any mobile app, not just social media apps. We Are Social Registered in Japan - Number 0112-03-003003. Summer Global Internship Tokyo researchers develop robot arms to 'unlock creativity' | The We were born from an understanding of how socially-led ideas can connect people. But perhaps the most important takeaway for marketers in the age-specific motivations data is the extent to which older generations rely on the internet to inform their purchase decisions. These are still chat apps, meant for talking to one or a few people at a time. Energy Department Invests in Clean Energy Research Inamis team is developing a series of technologies We have only seen the beginning of the post-coronavirus world after the Chinese government lifted the first barriers. Each person may interpret favourite differently of course, so do note that theres inevitably a degree of subjectivity in these rankings. As a result, the figures that appear in our latest update may appear lower than those that appear in our previously published reports. Instagram and Facebook continue their ongoing dance for second spot in the rankings, although their respective shares of worldwide votes are still almost identical. WhatsApp is the third social app in this ranking, with the latest MAU figures putting it just behind Facebook. At the other end of the spectrum, internet users in Indonesia, Thailand, India, and China spend more than 60 percent of their connected time using a mobile phone. June 26, 2023 5:00 AM EDT. The companys own data indicates that users aged 18 to 24 account for the largest share of that global ad audience, but as with all social platforms its worth noting that these demographics may be skewed by users misstating their age. However, fixed connection bandwidth varies meaningfully around the world.Internet users in top-ranked Singapore enjoy a median download speed in excess of 237 Mbps, which is more than 125 times faster than the download speeds endured by Cubas fixed internet users. However, in a stark reminder that historical trends arent always a reliable indicator of future behaviour, those trends didnt evolve as we expected. As part of this quarters report, weve teamed up with GWI to bring you fresh insights into how people around the world use digital in the workplace. Think Forward 2023: Fragmented Futures 30 Nov 2022. And theres good news for Elon Musk and co. too, with the latest data indicating that Twitter has also grown its ad reach over recent months. The population is expected to fall below 100 million by 2058. [Online]. So, if youre creating how to content, its probably a good idea to offer text and images as well as video. Over the past twelve months, the worlds digital behaviours have shown some of the most profound changes weve seen in years, even compared with the pandemic years. 23.5 percent more than they could just three months prior. But in absolute terms, digital ad revenues have jumped by a massive 78 percent over the past 3 years, from a pre-pandemic total of just under $375 billion in 2019, to more than $667 billion in 2022. And the frequency of these corrections makes it tricky to identify whats really going on. Global Economic Prospects However, its important to remember that many people are now more familiar with ecommerce than they were prior to lockdown, and as a result, theres a greater likelihood of them choosing online channels today compared with pre-pandemic trends. US Judge blocks Biden officials from contacting social media sites That means that at a worldwide level ecommerce still only accounts for about 1 in every 6 dollars of consumers retail spending. And for added context, the number of search ad impressions served in Q4 2022 was over 30 percent higher than the number of ads served in the previous three months. Japan Sends Man to G7 Meeting on Womens Empowerment | Time But what are the best ways to reach those older generations when theyre looking for information about brands? So, has the coronavirus had any of the lasting impact on digital behaviours that many predicted in those early days of COVID? Our analysis suggests that digital disruption still hasnt delivered its full potential in the worlds of banking and financial services. For example, the companys latest data shows a sizeable decline in Facebook ad reach across almost every country in the world over the past three months, with only six countries not seeing a drop. Jul 5, 2023. For example, a mix that included Facebook and YouTube would already have the potential to reach more than 9 in 10 working-age internet users outside of China every month. When it comes to total time spent using social media apps each month, data.ais ranking shows many similarities to its ranking by monthly active users. Statistas analysis indicates that social medias share of global digital ad spend has grown from roughly a quarter of the total in 2019, to more than a third in 2022. Outside of China, Facebook remains the top choice for marketing activities, but the same data shows that barely 1 in 5 companies just 21.5 percent currently uses the worlds most widely used social media platform for marketing. GWI has modified its survey methodology to facilitate more consistent comparison across cultures. Telegram comes in seventh, ahead of Twitter in eighth place, while Snapchat and Pinterest round out the top ten social media apps by monthly active users. And once people have learnt how to do it and experienced the convenience and flexibility it offers, its hard to unlearn it.. Instagram has consolidated its position amongst the top social media platforms since our October 2022 report too, with the company recently announcing that it has 2 billion monthly active users.That puts the platform in similar territory to stablemate WhatsApp, although its worth noting that Meta now reports WhatsApp attracts 2 billion active users per day, so its monthly user figure is likely even higher. Pension (on a maximum salary of 650,000 JPY per month) 5% 6.57%. Well, in what might come as another shock, GWIs data reveals that Instagram remains the favourite social media platform amongst internet users aged 16 to 24. Theres loads more great data and many more fascinating insights to explore in this years report, but in the interests of time, well distil those stories down to a couple of headlines here, and link to a series of deeper-dive articles where you can learn more. Its possible to volunteer in Japan on a tourist visa. Social video advertising is expected to reach $79.28 billion in 2024. Fewer than 6 in 10 working-age internet users say that they own a laptop or desktop computer today, although the use of shared devices and employer-provided computers mean that just under two-thirds of internet users still use a computer of some description to go online. However, Facebook ranks third, with its 62.8 percent daily open rate putting itahead of both TikTok (60.5 percent) and Instagram (58.5 percent). And just for added context, data from Statcounter suggests that Android phones account for 72 percent of all the smartphone handsets in use today. The number of visitors that each platforms website attracts offers another interesting perspective into social media use, especially because web traffic figures include people who havent actively logged in to each respective service. We are not over the top on big cities, but are happy to get a feel, enjoy meeting and interacting with locals, up for walks not hikes, enjoy the country and small towns and endulage in food, beer and wine. All of the social media data that weve explored so far factors active use of each platform, but that data doesnt tell us about users affinity for each platform, or where those platforms fit in their everyday lives. Jul 4, 2023. Its also interesting to note that Facebook also enjoys one of the highest open rates of any social media app. Again though, it seems unlikely that such changes would impact overall reach figures, because at least as we understand Metas own definitions a user would only need to be shown one ad in any given 30-day period in order to influence the potential ad reach figure: For reference, Metas ad tools state that ad reach estimates are influenced at least in part by how many accounts were shown ads across Meta technologies and services in the past 30 days.. The companys latest wave of research reveals that the typical working-age internet user now spends more than 2 hours per day using social platforms, which is the highest figure weve seen. WebThe theme of the International Robot Exhibition 2023 is Sustainable Societies Through Robotics, held with the goal of achieving SDGs through the coexistence and cooperation of humans and robots. For example, annual growth between 2020 and 2021 was almost twice as rapid as it was in the previous twelve months, and growth continued at a double-digital rate between 2021 and 2022. Launching our 2021 Diversity & Inclusion Charter for Change However, for the most part, peoples stated motivations suggest that they have a relatively stable repertoire of online activities. Hopefully all of that data and analysis has given you a rich picture of the current state of digital. 5 Jan 2023. Indeed, Skais data suggests that search engines delivered 23 percent more ad impressions in holiday 2022 than they did in Q4 2021. Moreover, its worth highlighting that GWIs questions about YouTube appear in a different part of its survey compared with the other platforms in this list, and were the video platform to appear alongside all of the other choices, theres a chance that this 1 percent figure might be even lower. But GWIs research also reveals that fewer than 1 in 3 internet users between the ages of 16 and 64 currently pays for a movie or TV streaming subscription each month. Jul 4, 2023. At a worldwide level, internet users going online via fixed connections enjoy a median download speed of 78.62 Mbps, which should be enough to enable the streaming of five separate 4K movies over the same connection at the same time. We share our ideas and knowledge across our whole network, so we learn and improve together. Finding products to buy ranks fourth amongst the reasons why people aged 55 to 64 use social media, whereas this motivation ranks just eighth amongst users aged 16 to 64. However even if we allow for these reporting delays Kepios analysis of the latest data still indicates that user growth has indeed slowed over recent months. The Global State of Digital in April 202327 Apr 2023. But digital use still varies meaningfully around the world. Overall, the average number of motivations cited by the worlds working-age internet users as primary reasons for going online has fallen by more than 11 percent over the past four years. SHARE. PHONE: 866-433-7729 (or 833-240-7729) MAILING: P.O. The latest data reveal that more than half of Indias population now uses the internet.A recent report from Nielsen indicates that the number of internet users in the country reached 720 million at the end of 2022, equating to 50.5 percent of the countrys total inhabitants. Cost pressures related to the current economic environment may well have played a role in depressing average CPMs, but theres a chance that significant increases in inventory may also have played a part. 2-6-2 Kitazawa, Setagaya-ku, Ill paws my analysis there for this year, but I have a feline that well see cats make a comeback over the coming months, so be sure to join me next January for the latest updates to this essential story. Well, given the ongoing confusion surrounding Twitter, its tricky to say for sure. Tokyo, Japan 1550031, So, if you feel like youre seeing more ads on social media platforms than ever before, this data suggests youre probably right. the cost to deliver 1,000 social media ad impressions). broadcast and cable TV channels). Read the full story in this deep-dive article. The Annual Meeting will convene leaders from government, business, and civil society to address the state of the world and discuss priorities for the year ahead. The latest data indicate that social media users now make active use of an average of 6.6 platforms per month, down from the 7.2 figure that we reported three months ago. Well over half (57.0 percent) of the worlds On the other hand, its interesting to note that the typical Instagram user only spends half as much time using the platform as TikTok users spend using TikTok. staying in touch with friends and family (53.7 percent); staying up to date with news and current events (50.9 percent); and, 84.3 percent of Telegram users also use WhatsApp every month; and. Disclosure: Simon Kemp is a brand ambassador for GWI and for data.ai. Read on and we'll show you how to watch Tour de France from anywhere with a VPN, and And furthermore, the same data suggests that TikToks ad reach has grown by almost 19 percent since this time last year, with 166 million new users taking the latest total to 1.05 billion. If you need quick insights, Id recommend starting with the video below, which will help you understand all of this quarters top headlines and trends in just 10 minutes. Similarly, highlighting user reviews on key pages of your website can help reinforce your message and build intent. In other words, when people are forced to develop new habits, but subsequently discover the benefits of those new behaviours, theres a good chance those new habits will stick. Fortunately however, our huge new Digital 2023 Global Overview Report produced in partnership with Meltwater and We Are Social has all the data and insights you need to make sense of the latest trends. Indeed, Kepioss latest analysis of GWIs excellent data reveals that barely 1 percent of the users of any given social media platform are actually unique to that platform. We Are Social The first three months of 2023 have seen some particularly interesting developments in the worlds connected behaviours. Put simply, activity on one or two of the largest platforms will ensure that youve ticked the reach box, enabling you to choose some of the smaller, more niche platforms for different kinds of creative opportunity, or perhaps to enjoy lower ad costs.

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